ADAM PRODUCT TO APPEAR ON NBC'S TODAY SHOW

The segment -aired around 8:40a.m. - in a demonstration of eating habits filmed in October by NBC producers and the Cornell University Food and Brand Lab. The college is examining the environmental factors - such as plate size, package size and social environment - that can lead to overeating.

In early October, NBC Today Show producer Robert Powell called Adam Equipment and asked if a CPWplus could be used for the filming. Tom Storey, a company spokesman, said Adam was delighted to participate.

"Apparently, researchers at Cornell have been using our scales and they recommended to NBC that they contact us," Tom Storey said. "So we were able to participate in not only an event that will give our brand national exposure, but also in an important university project studying how we eat and why."

Dr. Brian Wansick, director of the Cornell University Food and Brand Lab works with an NBC Today Camera crew preparing the demonstration using an Adam Equipment CPWplus.